Architecture firms are quickly discovering the potential of using virtual and augmented reality when presenting a project and during the design process. It is also becoming one of the most effective ways to sell interior design jobs. In fact, VR is the preferred method for sharing big project designs because it allows clients to explore virtual representations without traveling to your office. VR can enhance your practice in many of the following ways.

VR Makes You More Competitive

Virtual reality can enhance your practice by removing the geographic barriers that prevent many firms from consulting with the best architects and designers around the world. Furthermore, you have to stay ahead of the technological curve in this industry if you want to beat the competition. It is easier to convince a client that a design will work with a fully immersive VR experience versus a traditional computer-built model.

VR Increase Efficiency

One of the biggest pet peeves among many interior designers is the lack of time for experimentation during the design process. VR can enable you to test new concepts and still meet important deadlines. VR technology affords you the ability to make changes in real-time, whether it’s wall colors, lighting schemes or even specific furnishings. This emerging technology is already being used on retail design jobs to help architects better understand the dimensions of specific construction, materials being used and how many workers will be needed to install them.

VR Promotes Safer Designs

It is difficult to replicate real world scenarios and gain an accurate feel for a building using only computer-built models. However, VR can help you test the safety of your designs by allowing users to navigate around the building to determine where, or if any, improvements are needed. This focus on safety and effective planning provides peace of mind for the client and designer.

VR Helps Humanize Data

A growing number of firms are opting to use VR in the design process because it takes data visualization to another level. Designers can start to bring the complex data sets that they have been analyzing to life by using avatars in real-time simulations. Urban planners are also using similar technology to transition graphs and charts into visual data to address environmental justice.

We recommend these VR tools that are currently being used across the industry:

  • Symmetry
  • IrisVR
  • ARQVR
  • Truvision
  • NBBJ

Finally, you will need more candidates that have been trained to design entirely in VR. Using a recruiter experienced with virtual interviewing and the industry can be critical. Partnering with a design recruiter and using VR is an effective combination to enhance your practice.

Are you looking for top talent in architecture or interior design?

Contact us to discuss how we can bring top leadership talent to your firm. David Brown International is s a global leader in executive recruiting and placement of top tier talent in Architecture, Design, and Technology. Our mission is to create a lasting legacy of success, growth, and profitability for our clients, candidates, and employees.

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