I wanted to share this brilliant packaging idea for spaghetti.  Designed by Alex Creamer, I would buy this spaghetti all day long.  How does it work?  Simple.  The pasta sits on top of a 3d model of the Chrysler building, reflecting its form when the box is opened.  Brilliant.

New York Pasta.

So simple yet it makes such an impact.

NYC Spaghetti

Simple, wonderful design.