LinkedIn Matters

If you’re like many people, you haven’t had a chance to catch your breath, much less look ahead. Time has a habit of flying by quickly, especially as we become more deeply involved in projects at work and life at home. In the blink of an eye, the new year will be here, and how have you prepared for new opportunities?

As 2022 enters its second half of the year, now is an excellent time to revisit personal branding opportunities.

What better way to market yourself to recruiters and let peers know what you’ve been up to than if you elevate your LinkedIn?

A Word About Personal Branding

Your architectural and design drawings reveal a lot about you. They should — they’re integral to your career.

From your blueprints to the final revision cloud on the last page, your style and personality speak from each page. The use of color, lines, texture, and light in each rendering differentiates you from your competition, making your personal brand stand out.

You are also your LinkedIn page, which is one of the best places for personal branding. Often, it’s the first impression someone gets of you.

If you want to be considered a candidate for job opportunities, you must resolve to update your profile before recruiters reach out to you.

Elevate Your LinkedIn Status in 4 Easy Steps

LinkedIn is one of the first places many people go to learn more about you. An up-to-date page detailing your experience is what recruiters look for when seeking candidates.

Begin by updating your LinkedIn with these four tips for architectural and design candidates:

1. Show you are open. 

Are you open to new opportunities? No one will know unless you open “Career Interests” on your profile and indicate which work opportunities you’d be interested in and whether location makes a difference.

2. Have your contact info on the page.

Prospective candidates may miss out on opportunities if they haven’t updated their phone numbers or email addresses — especially if they changed jobs. To make the edits, look in the upper right corner and locate “see contact info.” Revise your information — and save.

3. Share your resume and portfolio.

Neglecting to showcase your accomplishments in LinkedIn can be a missed opportunity.

4. Join and participate in groups.

A “quiet profile” doesn’t help your brand. Reveal your insightfulness, encourage colleagues, and discuss design trends. Be part of the conversation by joining professional groups and posting short and long-form content.

As Mies once said, “God is in the details.” How you handle the details in your LinkedIn profile says everything someone needs to know

Regularly updating your LinkedIn profile keeps your brand fresh, whether you want to be an industry influencer or attract recruiters to your page. After all, if you elevate your LinkedIn page, 2023 may be an exciting year professionally.

Are you a professional looking for a new opportunity?

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