LinkedIn still matters, like it or not. Regardless of your job search status, your LinkedIn is a critical part of your career

LinkedIn still matters, like it or not. Regardless of your job search status, your LinkedIn is a critical part of your career.

Even with the rise in other social media platforms like Instagram or TikTok,  LinkedIn remains a relevant social media tool; 810 million users rely on the professional connections it affords.

You might not be looking, but people are looking at you and learning about you from LinkedIn. Your current LinkedIn profile page is a critical moment when recruiters are shortlisting talent. A professional profile and knowledgeable voice can catapult you to the top of that list.

Ultimately, the benefit of using LinkedIn is that you control the narrative, and that narrative can help you change or pivot your career.

How to make your LinkedIn profile work for you

  • Pay attention to the details in your profile. You can be sure that that’s what hiring managers and recruiters are doing when they find your page. Take a moment and make sure you’re taking advantage of these tips:
  • Put your education out front. Certificates, diplomas and degrees show that you’re a learner who seeks continuous growth.
  • Pinpoint your location. Recruiters and hiring managers consider geographic location when compiling their lists. They will assume that if you live in Sacramento, you won’t be interested in a job in Detroit.
  • Use a professional photo. Your picture is one of the first places people look, so avoid using your art as your profile picture. Instead, select a headshot showing your face. A good rule of thumb is that your face should take up 60% of the area. Add a background photo to set the context and make your page memorable.
  • Include a summary of what you do. The summary is a narrative of who you are. Tell what you’ve done and what interests you the most.
  • Keep it fresh. Update your profile regularly. Also, be sure to respond to your inbox messages quickly.

Your profile doesn’t have to be your firm’s marketing mechanism. Of course, you can tell what you do for your firm, but your page is your page.

Other ways to attract an audience and interact with them

Once your profile is complete, avoid the temptation to forget about it and move on to something else.

Instead, establish your professional voice by curating your page  in these ways:

  • Make one or two posts a day, making them less about you and more about your audience.
  • Ask open-ended questions that invite discussion.
  • Upload a native video in which you explain a design concept.
  • Use LinkedIn’s tracking tools to identify the posts resonating the most with your audience.
  • Insert hashtags to organize themed content

Your LinkedIn profile awaits your changes; so does your future opportunity in advancing your career.

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