In his most recent post, Scott Rixon shares how differentiation can make or break your brand and how every interaction must be thoughtful and consistent. As DBI continues to grow both domestically and internationally, a priority that surfaces in our conversations is the concept of our brand, how the actions each [...]
Definition: The Jedi Council was a group of twelve wise and powerful Jedi Masters elected to guide the Jedi Order. I admit it. I love Star Wars. Well, at least the first three movies. These movies had a strange and powerful influence over the boy I was in the late [...]
Necessity is the mother of invention. It’s true. The world is slowly emerging from the Great Recession of 2009. The past two years have seen a paradigm shift. How business will be done in the future has changed. The business world is wiping the slate clean and developing new rules [...]
I love the way Kulula, low fare air carrier in South Africa, has branded their plans. The colors are unique and the clever labeling of the different parts of the plan is tongue-in-check fun.
You would get modern California warmth. Merus Wines, located in the Napa Valley, approached UXUS Design, based in Amsterdam, to create a space that would enhance the vintners high end brand and stand out among the many tasting rooms in the Valley. What UXUS has created is a perfect balance [...]
Sorry for another posting about Starbucks but I find this developing story very interesting. You can read the entire article here. In a stoke of marketing genius or stupidity, Starbucks is opening stores that are not Starbucks stores as we know them. The stores are being designed to integrate totally [...]
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